Microsoft is ready to introduce its new online stores in July and aims to compete with the established stores of Apple and Google. At the Bloomberg Technology Summit, Sarah Bond, the CEO of Xbox, announced the news. Initially, the store will focus on Microsoft’s games like Candy Crush Saga, with a plan to expand and attract games from other producers as well.
Microsoft is strategically aiming to circumvent the fees associated with Google and Apple’s marketplaces by providing an alternative platform for purchasing gaming consumables. Sarah Bond also revealed that, initially, the store would only be web-based, a move designed to ensure accessibility to any devices in any country.
This strategic decision not only ensures a wider reach but also allows Microsoft to offer a more competitive pricing structure, benefiting both the company and the gamers.
Statements From Microsoft’s Officials.
According to Sarah’s statement, the platform will indeed go beyond the web in the future. Microsoft is also seeing this as an opportunity to create a store where users can maintain their gaming identity, library, and rewards across multiple platforms.
Another spokesperson from Xbox mentioned that this web-based store will be the start of establishing a trustworthy app store for gamers.
Phil Spencer, Microsoft’s Gaming Chief, has already mentioned the Xbox’s personal app store could debut in 2024. He also hinted about the mobile store’s launch at that time. He stated that it’s an important part of their strategy and is under building a strong foundation with partners of this project.
Microsoft’s move is supported by the European Union’s Digital Market Act, which allows tech companies to bypass fees associated with Apple and Google’s marketplaces. At the moment, Apple and Google levy standard fees of around 30% in sales, and the concern is about their dominance in the app store market.
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