YaLLa Esports, a Middle Eastern esports company, has announced that it is going to partner with Myco. This is going to make them a strategic partner of Compass, which is a $450,000 CS-2 tournament series that YaLLa Eports operates.
This partnership will play a crucial role in providing Myco with the exclusive right to stream qualifiers and finals in the Arabic language. Myco is also integrating the whole tournament circuit into its web-3 platform, enabling the viewers to earn while watching.
The tournament features two qualifiers, each with a staggering $25,000 prize pool. And for the ultimate victor of the LAN finals, a life-changing $400,000 awaits in the UAE this June.
Impact Of This Partnership On the Esports Industry.
The very creation of Compass tournament was aimed at growing the Esports industry in the UAE (United Arab Emirates). Not only that, this brings a plethora of new job opportunities and allows local teams to face global well-known teams.
As Myco partnered with YaLLa Esports, it has boosted its partnership portfolio by four. This streaming platform has joined hands with digital platforms like GRID Esports and a skin trading marketplace named BitSkins.
Opening up about the partnership, the CEO of YaLLa Esports, Klaus Kajetsky, mentioned that they believe in the power of community. He also mentioned that they are not only giving their viewers power but also offering a chance to earn while giving their time streaming the Compass Tournament.
In the end, Klaus stated that they aim to use new technologies for a long-term vision, which is enhancing the Compass fan experience for all gamers. Additionally, partnerships like these are crucial for bringing this vision into reality, Klaus mentioned.
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