The rise of online games and smartphones has led to the emergence of game developers and companies that attract a wider audience to play games. In Africa, Fintech innovation has potentially unlocked Africa’s gaming revolution, largely driven by the young population’s increasing smartphone adoption. This has led to enormous growth in mobile games, offering action, adventures, thrilling, and mind-blowing gameplay experiences.
Data from past reports reveal that the gaming industry has increased by over $350 billion, and mobile gaming has dropped the market for music, movies, and moving pictures combined. Also, this year, Africa is known to be the fastest-growing market in the gaming industry.
Now, this region is called the fastest-growing population in the world rather than the United States and China, and most are classified as millennials or Generation Z. The data also signifies that about 25% of the world’s population is expected to be African by 2025. Further, the rapid growth of new gamers will come when they are seen engaging in mobile games like Call of Duty, Clash of Clans, Pokemon games, etc.
How Did The Emergence Of Mobile Gaming In Africa Affect The People?
The rise of Fintech innovation in Africa has given many challenges to innovation. It has affected places like Kenya, Nigeria, South Africa, and others, where there is a lower percentage of access to credit cards. Also, users find limited access to traditional banking, but it has given the opportunity for fintech innovations to engage everyone. With the expansion of mobile money and digital payment has expanded the gaming industry across the country.
Innovation can be found in places like Nigeria, Kenya, or sub-Saharan Africa, where fintech unicorns and mobile money transactions have led to the rise of the gaming world. In Africa, earlier, app stores made it seamless for game developers in Los Angeles to innovate a variety of games globally and, in return, get paid dollars.
According to previous data, traditional payment platforms do not allow users to transact using leveraged payment methods. This has kept them away from entertainment, competition, and connection with others.
There is a consumer direct to consumer strategy where brands are realising the value of building infrastructure and bringing the wider audience for gameplay. Also, the innovation has led to transforming global commerce and increasing demand for engaging, social experiences, immersive and reliable competitors.
So, with fintech pushing the gaming sector in Africa, the region and its customers will be provided with unique and scalable businesses. Let’s see the potential rivalry between Global consumer internet companies and see the region as more developed, happier and bounded by gaming enthusiasts.
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