Mobile gaming is evolving every day, and the same goes for all gamers and users globally. The gaming community is growing day by day, and thousands of gamers are getting into this sector mainly for the enjoyment and career opportunities it provides. Recently, a global gaming expert, Noam Zada, who is also the head of Tiktok-based EMEA (Europe, the Middle East, and Africa) Global Gaming Business Marketing, opened up about the transformative power of cultural resonance in the gaming sector.
Naom Zada has already been a head of Tiktok’s Israel Marketing Department, contributing to scaling their presence, collaborations, and perceptions. She has also helped the Iseral department to expand its global and domestic markets. A global marketing expert, Zada was also one of more than 250+ expert speakers delivering 29 conference tracks at Pocket Gamer Connects London on January 22nd to 23rd. In a recent interview with PocketGamer.biz, she shared some key insights into the dynamic mobile gaming landscape and its future.
Here are the key highlights and takeaways from her recent interview:
Common Mistakes Being Made In the Gaming Sector
Zada in her interview highlighted the most common mistakes that are being made in the gaming sector. According to her, the most common mistake is underestimating the transformative power of culture embedded into game marketing. She also mentioned that gaming is usually not included in cultural conversations, which definitely limits the true potential of a game’s reach. She also said that failing to cater to varied cultural nuances of modern gamers can also be a hindrance to a game’s potential reach.
When Zada was asked about a piece of advice for gaming companies, she recommended embracing the ‘New Title Launch’ strategy. She also advised gaming companies to use this strategy while prioritising cultural relevance. Additionally, she mentioned that adopting timely and culturally resonant marketing strategies can positively impact connections between games and their players.
Upcoming Opportunities For Mobile Gaming Market
According to Noam Zada, combining cultural trends with gaming can literally open up an unprecedented amount of opportunities. Popular games that foster strong communities tap into these cultural trends on platforms like TikTok and seize the spotlight not only for them but for the game as well.
During the interview, Noam was asked about her Key Performance Indicator (KPI) metrics, she mentioned that player engagement is the key. She also added that it’s not only about the downloads; the KPI also depends on how deeply players connect with and how much they enjoy it over time.
Game Types Hitting The Mainstream And Overhyped Trends
Answering another question, “What game do you think offers something new that has yet to hit the mainstream?” Noam mentioned the RTS and AR-fused games. As there are many innovative games under development right now, she especially highlighted the potential of AR and RTS (Real-Time Strategy) games. According to her, the integration of AR in RTS can transform everyday environments into dynamic gaming arenas, offering a fresh, exciting and engaging way to experience strategy gaming.
Talking about the overhyped trends in the market, Noam mentioned NFTs and said that they are overhyped without necessarily showcasing tangible value within gaming ecosystems. According to her, cultural resonance should be a core aspect of a “new title launch” strategy for sustained engagement.
The final question of the interview revolved around what she enjoys most about working in the mobile games industry. In reply, she said, “The constant innovation and the potential to combine cultural moments with gaming experiences.”
Keep following TheGamingNewz for more such insightful interviews and stories from the gaming landscape.
Source: PocketGamer.biz
